We build websites with built-in lead generation that guide visitors from first contact to an enriched lead in your CRM.
We build websites that give visitors a reason to engage: an assessment, an analysis, a tool that delivers real value. The visitor gets something useful. You get a qualified contact with context.
We either build the website ourselves or bring in experienced freelancers, depending on what fits the project. We work in short cycles and deliver quickly.
Content pages that showcase your expertise and guide visitors to the assessment. Technically clean, fast, GDPR-compliant. Analytics via Umami, without cookies and without sharing data with third parties when we self-host.
Because nobody fills out traditional questionnaires anymore, and because the results are often too generic, we take a different approach: an interactive tool that delivers real value to visitors. This can take many forms, for example:
The format depends on what knowledge you have and how your target audience thinks. The principle is always the same: the visitor gets as much value upfront as possible and is happy to leave their email address in return.
The collected data flows automatically into your CRM. Our Company Tool enriches the contact: company size, industry, technologies, key contacts. When you make the first outreach, you already know who you're dealing with.
We use AI where it's strong and leave it out where it isn't. Concretely: the chatbot leads the conversation. It asks questions, understands context, adapts. But evaluation and feedback are deterministic. Scoring algorithms, statistical methods, configurable rules. No hallucinations in the results.
The reason is simple: when we provide recommendations or create reports, the statements need to be accurate, concise, and precise. AI is strong at leading conversations and structuring information. But we prefer to derive evaluations and recommendations directly from the data.
Get in touch. We'll look at what you need: whether a website with an assessment tool, a lead pipeline, or both.
Get in touchOr contact us directly via email:
info@frankeundschwarz.de