PISA Assessment

The PISA Framework: Your Path to Sustainable Sales Success

What is PISA?

PISA is a service and product concept that covers all components of the modern sales cycle. It stands for Pre-Sales, Implementation, Sales, and After-Sales – four phases that structure and optimize the entire customer lifecycle.

We developed PISA specifically for mid-market software companies. Many businesses have long since transitioned their products to SaaS, but their sales processes have remained analog. This is exactly where PISA comes in: It digitizes, automates, and professionalizes your sales process.

PISA is designed for small and mid-sized software companies that want to take their sales to the next level. Whether you're just starting out or already established – PISA accompanies you through every phase.

The four phases cover the entire cycle: From initial market and competitive analysis (Pre-Sales), through the implementation of strategy and technology (Implementation), to scalable sales execution (Sales) and sustainable customer care (After-Sales).

With PISA, we make software sales measurable, scalable, and sustainably successful.

The PISA Phases in Detail

Pre-Sales

Analysis and evaluation of your current sales process, team, and technology.

  • Unclear market situation
  • Missing data foundation
  • Misunderstood competitive landscape
  • Competitive & Partner Analysis
  • Market Analysis
  • Customer Data Analysis
  • Forecasting

Implementation

Implementation of process changes and technological improvements.

  • Missing strategy
  • Unclear roles
  • Fragmented systems
  • Value Proposition
  • Market Map + Leads
  • Sales Strategy
  • Tech Setup

Sales

Execution of sales processes with automation and new technologies.

  • Inefficient manual processes
  • Lack of scalability
  • Insufficient training
  • Automated Sales Technology
  • Virtual Customer Outreach
  • Training
  • Review

After-Sales

Customer care and retention management with automation.

  • High churn rate
  • Missing upsell strategy
  • Reactive instead of proactive support
  • Customer Onboarding
  • Contract Renewal & Upsell Strategy
  • Customer Support
  • Review

What Can You Expect After PISA?

More Sales

With PISA, you sustainably increase your revenue through optimized processes, better lead quality, and higher conversion rates.

Higher Retention

Reduce churn through proactive after-sales management and structured customer care.

Better Pipeline

Structured leads, clear sales strategy, and measurable progress in every phase.

Scalable Processes

Automation relieves your team and enables sustainable growth without proportional headcount increase.

Data-Driven Decisions

Complete transparency over your sales process through structured data collection and analysis.

Ready for PISA?

Start your free assessment now and receive a personalized analysis of your sales process.

Or contact us directly: info@frankeundschwarz.de