Turn Conferences into Customers.

We handle research, outreach and follow-up for your next construction trade show. With AI-powered sales infrastructure, trade show visitors become customers.

Conference Finder How it works

Did you get the most out of your last trade show?

Preparation takes time

Researching attendee lists, finding emails, enriching contacts, maintaining CRM. Sales teams simply don't have time for this on top of their day-to-day.

During the show, structure is missing

Business cards pile up, conversation notes end up on scraps of paper, and the CRM entry, if it happens at all, is incomplete.

Follow-up fizzles out

Without structured data, follow-up stays vague and the time and money you invested evaporate.

So why not work with a 'Gig Sales Team'?

According to Gartner, companies increasingly rely on targeted sales support rather than permanent headcount. We scale with your conference calendar, not your org chart.

Gartner Research

These are the things every sales team should have on their radar.

Our conference service covers the entire cycle, from initial research to sales handoff. You decide which building blocks you need, and we deliver.

Phase 1: Before the Conference

4–8 weeks prior

The foundation for successful conversations.

Target Audience Research

Email & Company Enrichment

MQL Dossiers

Digital Infrastructure

Pre-Event Outreach

Meeting Booking

Content Assets

Competitive Intelligence

Demo Environment

Social Media Warmup

Speaker Slots

Partner Strategy

Conference Playbook

Conference starts

Phase 2: During the Conference

Live

Every contact hits the system immediately.

Lead Capture

Conversation Notes

Real-time CRM Sync

VIP Dinner & Side Events

Live Content

Within 48h

Phase 3: After the Conference

3–6 weeks

The moment contacts become customers.

Email Sequences

Lead Scoring

Content Nurturing

Follow-up Webinar

Reporting

Sales Handoff

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Continuous Loop: Annual Conference Planning

At the end of every conference, learnings flow into the next one.

Event calendar

Event mix strategy

Budget planning

Learnings review

Franke und Schwarz adapts to your needs.

An AI-powered software landscape

Thanks to our API Browser, the existing system landscape can be connected. More on this here.

In your CRM or ours

We work in your existing CRM or host a Pipedrive for you, temporarily for the show or permanently. More on this here.

No hidden costs

You book us per conference, not per month.

Tested in practice

Our conference cycle was successfully tested during LogiMAT 2026.

Find more trade shows in our Conference Finder.

Go to Conference Finder

Three steps to your next conference.

Initial call (30 min)

We discuss your next conference, your target audience and which building blocks you need.

Setup (1–2 weeks)

We set up CRM, enrichment pipeline and outreach campaigns. You get a conference playbook.

Execution & follow-up

We guide you through the show and handle the complete follow-up. You focus on conversations.

Book an initial call

Ready to get started?

We're also happy to take a look at the entire sales process and help where we can. Our PISA Assessment gives a first overview:

Start free PISA Assessment Get in touch directly

Or directly via email: info@frankeundschwarz.de