Online gets louder.
Offline gets more valuable.
Email outreach has become essentially free — and that's exactly why it keeps getting weaker: reply rates fall, volume explodes, hardly anyone can still tell signal from noise. What remains is the expensive signal: whoever takes the time to show up in person means it. We turn trade shows into customers.
We look at your next conference, your target audience and which building blocks you need — then you get a concrete proposal.
Friction is the new trust signal.
We predicted it and now see it in our own pipeline: reply rates to cold outreach are declining. Two reasons make the move back to the physical so powerful:
You can only be in one place.
Writing an email costs nothing anymore — with AI and automation, essentially zero. That makes it worthless as a signal of interest. Whoever travels and shows up in person invests time they only have once. That very scarcity is what makes the interest credible.
What cold outreach lacks.
The start of every cold approach lacks the same thing: trust. A real conversation, a face, a handshake create it in minutes — what digital sequences need months for, if at all. Offline, the relationship starts where outreach first has to build it the hard way.
This isn't a rejection of automation — quite the opposite. The expensive signal happens offline; the machine behind it scales everything after: enrichment, follow-up, CRM.
But: a good signal evaporates without a system.
Preparation takes time
Researching attendee lists, finding emails, enriching contacts, maintaining the CRM. Sales teams simply have no time for this in day-to-day work.
On-site, structure is missing
Business cards pile up, conversation notes end up on scraps of paper, and the CRM entry happens — if at all — incomplete.
Follow-up trickles away
Without structured data the follow-up is imprecise, and the time and money invested evaporate.
According to Gartner, companies increasingly rely on point-in-time sales support instead of permanent headcount. We scale with your conference calendar, not with your org chart.
Gartner Research →The whole cycle — you pick the building blocks.
Our conference service covers the entire cycle, from the first research to the sales handoff. You decide which building blocks you need — we deliver.
The foundation for successful conversations.
- Audience research Source and qualify attendee and exhibitor lists.
- Email & company enrichment Find email addresses, enrich company data from 8+ sources.
- MQL dossiers Per top contact a briefing: company, tech stack, challenges, conversation angles.
- Digital infrastructure Conference-specific landing page + CRM setup (Pipedrive or your system).
- Pre-event outreach Personalised email sequences and LinkedIn campaigns.
- Meeting booking Calendar integration to book meetings ahead.
- Conference playbook Conversation guides and qualification checklists for your team.
- Content assets One-pagers, case-study teasers, infographics for the booth.
- Competitive intelligence Competitor analysis: who exhibits, what do they offer?
- Demo environment Prepare an industry-specific demo (e.g. a BIM scenario).
- Social media warmup LinkedIn campaign 2–3 weeks before the event.
- Speaker slots Applications for talks, panels and innovation awards.
- Partner strategy Joint campaigns with complementary vendors.
Every contact lands in the system instantly.
- Lead capture Digital contact capture straight into the CRM.
- Conversation notes AI-assisted capture and summarisation.
- Real-time CRM sync Every new contact is visible in Pipedrive immediately.
- VIP dinner & side events Organising intimate peer-level rounds for decision-makers.
- Live content Social media posts straight from the event.
The moment contacts become customers.
- Email sequences Personalised follow-up campaigns, staggered over time.
- Lead scoring Automatic rating by engagement and fit.
- Content nurturing Thought leadership matched to the conversation history.
- Reporting ROI analysis: contacts, pipeline value, conversion.
- Sales handoff Qualified handoff to your sales team with full context.
- Follow-up webinar Hybrid follow-up for contacts who weren't on site.
At the end of each conference, the learnings flow into the next.
- Event calendar: which shows are worth it for your profile?
- Event mix: 1–2 big flagships + 2–3 specialised niche events.
- Budget planning: what gives the best ROI — sponsoring, booth, side events?
- Learnings review: what worked, what didn't?
We adapt to you — not you to us.
An AI-assisted software landscape
Via Daedalus we connect your existing system landscape — one agent across CRM, documents and data in a single conversation.
See Daedalus →In your CRM or in ours
We work in your existing CRM or host a Pipedrive for you — temporarily for the show or permanently, with an export afterwards.
No hidden costs
You book us per conference, not per month. Clear scope, clear price.
Proven in practice
Our conference cycle was put to the test at LogiMAT 2026 — logistics and construction follow the same mechanics.
Where your next customers stand in 2026.
Digitalisation & BIM, strong DACH presence.
Focus on tech + software in construction.
Geospatial + BIM + construction, international.
Largest European construction fair, international exhibitors.
Access to the UK market.
8,000+ visitors, 250+ exhibitors, Innovation World Cup.
More shows — filterable by category, city and month — are in the Conference Finder. To the Conference Finder →
Three steps to your next conference.
We discuss your next conference, your target audience and which building blocks you need.
We set up the CRM, enrichment pipeline and outreach campaigns — you get a conference playbook.
We accompany you through the show and handle the entire follow-up. You focus on the conversations.
No. We work with your existing CRM or host a Pipedrive temporarily for you — including a data export afterwards.
Yes, if you'd like. Our team supports lead capture and conversations on site — fully in the spirit of the gig-sales approach.
The cycle is industry-agnostic. We have particular expertise in construction software, BIM and logistics (LogiMAT), but adapt the service for any B2B sector.
With 4 weeks' lead time we cover the full cycle. For enrichment and outreach only, 2 weeks is enough.
Your next trade show
becomes real customers.
Per conference · in your CRM or ours · AI-assisted