Trade fair success is decided before the fair.

Not every trade fair fits your offering and your target customers. Our free Conference Finder filters over 800 B2B trade fairs and conferences in the DACH region by industry, region, and audience.

We go through the exhibitor and attendee lists with you and match them against your CRM: who is already a customer, who is an open lead, who is new and interesting? On request with a dedicated trade fair CRM that keeps contacts clean until handover into your system.

With the matched list you know who you want to meet. We support your outreach: contacting target companies four to six weeks ahead, following up on replies, and filling the calendar before you travel.

The trip pays off twice: using market maps, we find matching companies based in the trade fair city. That way you combine the visit with additional on-site meetings.

After the fair it becomes clear which conversations have substance. We evaluate your trade fair contacts and, where useful, build new market maps: which segments respond, where is the next step worthwhile?

What worked well at the fair is often worth keeping. We analyse your workflows from there and carry over what proved itself into your day-to-day sales processes.

We support your follow-up: prioritised contacts, the right next step, and content input for your messages when needed.