Rusnak Consulting
27 years in tech leadership — an Interim & Fractional CTO where things are on fire. What Martin masters effortlessly on the tech side is its own discipline on the sales side: a valuable LinkedIn network, but no pipeline.
A network on LinkedIn isn't a pipeline yet.
Over the years Martin built up a valuable network on LinkedIn — former colleagues, managing directors, investors. But the contacts sat scattered, without structure, with no idea of who sits where today. His sales largely ran ad hoc. He'd know technically exactly what to do — he just had never done it himself; and for solo consultants, acquisition is always what slips once an engagement is running.
The foundation — lean and clean.
- 01 Pipedrive, deliberately lean
As a Pipedrive Authorized Partner: pipelines, stages and fields tailored to his consulting business — few fields he keeps up even mid-crisis, instead of an automation wasteland.
- 02 LinkBridge: network into the CRM
Tens of thousands of LinkedIn connections imported, deduplicated three ways (URL → email → name), with a review step, label management and organisation normalisation. Exactly the task first-timers lose days on.
- 03 Company Tool: names become profiles
Enrichment from 8+ sources (web, LinkedIn, Xing, Wikidata, Hunter.io, email validation), a deep dive per company, synced back into the CRM — next to every name is now the picture behind it.
From scattered contacts to a searchable pipeline.
- Pipedrive cleanly set up, the network in it, deduplicated and enriched — the foundation stands.
- An ordered, searchable and segmentable contact base instead of loose connections.
- Fixed-price entry, no subscription, no vendor lock-in.
- The setup turned into an ongoing partnership.
Next step: connecting to Daedalus, so Pipedrive and the Company Tool hang off one agent — enrich, segment and prepare outreach in a single pass. Joint case study, details on request.
Similar situation?
One CRM, your network in it. €250 fixed.
No subscription · no lock-in · ready in days